‘Lord of the Rings,’ ‘The Hobbit’ Film, Merchandise, Theme Park and Gaming Rights Sold to Video Games Company Embracer

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Middle Earth Enterprises, the holding company that owns all of J.R.R. Tolkien’s works including “Lord of the Rings,” “The Hobbit” and more, has been sold to Swedish gaming conglomerate Embracer.

Middle Earth Enterprises, the holding company that owns all of J.R.R.

It was initially expected that a Hollywood company might snap up Middle Earth Enterprises, with Amazon being the likeliest contender given they are about to release “Lord of the Rings: The Rings of Power” series. Instead, the Karlstad, Sweden-based conglomerate – which already holds a license to publish board games and card games based on “Lord of the Rings” and “The Hobbit” under subsidiary Asmodee Group – has emerged victorious.

 

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KJYossman Wait where did they get that much money to afford that.

Hopefully they don't go full woke on it like Amazon did.

a prequel series, yeah let me sit in my chair like a dumbass goin 'uhhh is WOLVERINE gonna be OK' but for lord of the rings characters

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