In a surprise development – BMW, a brand which has long ruled the used car roost in South Africa – has been knocked off the podium position by Volkswagen as it received the most searches for a used car out of any brand in the country.
The insight was discovered after analysing search data on AutoTrader, the largest motoring marketplace in South Africa. AutoTrader’s data is a definitive indicator of consumer car shopping behaviour.“Historically, BMW has been the most searched for brand in the South African new and used market. It continues to be one of the most popular brands and is also one of the first advocates and investors in future mobility, specifically battery-electric and hybrid drivetrain options,” says Mienie.
But, despite this legacy of popularity in the market, BMW has now been overtaken by Volkswagen, which has done extremely well, moving up from third place a year ago.In the first six months of 2022, Volkswagen was responsible for over 46 million searches. This represented 15.6% of all car brand searches, up from 11.9% in the first half of 2021. BMW achieved the second most searches , up from 12.7% in 2021.
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