TORONTO, Aug 24 — Tiger Woods and Rory McIlroy announced on Tuesday the launch of TMRW Sports, a company that will aim to use technology as a way to cultivate a younger golf audience.
“So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans,” said 15-times major champion Woods. It also comes amid the PGA Tour’s ongoing battle to grow and increase its presence in the face of the Saudi Arabia-funded LIV Golf series which has lured players away from the US-based circuit with staggering sums of money.
Additional partners and investors, as well as early projects in the TMRW Sports pipeline, will be announced soon, according to the news release.