magazine, Apple CEO Tim Cook took a look at his days at Apple and his relationship with the late Apple co-founder and CEO Steve Jobs. As for the dynamic visionary who many still think about when their thoughts turn to Apple and the iPhone, Cook said,"I think about him a lot. I miss him dearly. He would always stop by my office on his way out. And there's never been a replacement for that.
When asked how Apple gets its ideas, Cook says that it is not from an epiphany. It all starts from thinking about ways to solve a user's problem. From there, Cook says,"You pick diverse teams that look at the problem through different lenses. We debate about things that we do and do not do, because we know we can only do a few things well. You have to debate and say no to a lot of great ideas so that you can spend your time on the ones that are truly unbelievable.
Apple smoothly made the transition with the Apple Watch from what was supposed to be a fashionable piece of jewelry to a tool used by many to monitor their health. This year, Apple is expected to add a thermometer to the Apple Watch Series 8, which will be unveiled alongside the iPhone 14 series on September 7th.
About the timepiece, Cook said,"We added coaching to that to prompt people — you may get a notification that you only need to walk another 12 minutes today to close your rings. I get a lot of notes from people saying how motivating it is. They've closed their rings for 365 days straight. This is amazing — I don't close mine 365 days straight.