The Forrester Consulting study also stated that, “Analytics leaders are increasingly turning to AaaS platforms. AaaS solutions help businesses by offering end-to-end capabilities that help to quickly and accurately transform insights into action.” In addition, more than 90% of the leaders surveyed agreed that their overall success as a business relies on data that is timely, accurate, complete, and accessible.
“You must know and define who your customer is. Your business cannot serve everyone so having a clear customer profile allows you to filter through general feedback and the valuable feedback from your true customer. The perspective of the true customer will allow you to catch issues, identify opportunities, and validate ideas.
Great article! Couldn’t agree more about having customers at the centre of not the decision making.