Chinese smartphone brand Honor is aiming for the top three spot in SA’s devices market, nearly one year after re-establishing itself locally.To achieve this feat, Honor will have to knock down either Samsung, its former parent company Huawei or Apple, as they currently assume the top three positions in smartphone market share in SA.
However, the company is confident 2023 and the coming years will be big for the brand, with plans to open an experience store, boost its product offering and partnership network, as well as brand presence. “And thirdly, we plan to cooperate with our partners – suppliers, networks and dealers – to offer the best service to consumers.”from Huawei in November 2020, amid the sanctions faced by the latter in the US. Huawei decided to sell Honor to Shenzhen Zhixin New Information Technology, in an effort to save the brand.
In terms of its products, the device manufacturer has different smartphone categories, namely its X Series, whose pricing is more for the middle to low-end market, according to Tong. The Honor number series, which includes Honor 50, Honor 50 Lite and Honor 70, is for the middle to high-end market, while the Magic Series is for the premium devices market.
“Everywhere, the partner is one of the most import areas of the business…without our partners, we cannot do anything. It’s not only our network partners, but also our suppliers.”