Fast-forwarding to the future: Trio turn dad's video rental business into streaming service

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KLANG: As a mark of respect for their late father, three siblings embarked on a labour of love to metamorphose his traditional movie rental and distribution business to greater heights.

Gerard Vijendran, Christopher Ravin and Elena Sumitra had brought changes to Columbia Video Films Sdn Bhd over the years; the company was founded by their father the late Joseph Michael Benedict Thomas in the early 70s.

The platform was launched on Sept 16, in conjunction with Malaysia Day, to denote a brand-new journey for the company. Given this, the trio knew for sure their collection of Tamil classics would create a niche market on an OTT platform.The platform also offers movies from the 2000s and subscribers can enjoy up to 250 titles at the moment and some 1,500 titles by the end of next year.

“He made sure the movies came with the best picture and sound quality and to date we own the negative rights for over 350 Tamil movies and multiple copyright exploitation rights for over 2,000 Tamil titles,’’ said Christopher.Christopher reckoned their father would be proud of his children’s achievements.

“His initiative of acquiring Tamil movie content rights started in the late 80s as he had the foresight of its potential and future value,’’ said Gerard.

 

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