Opinion | A Socially Conscious but Politically Incorrect Company

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From WSJopinion: Black Rifle Coffee seeks to help veterans, but finance and law firms deemed it a 'reputational risk,' writes Megan Keller

Review & Outlook: What started as a row over parental rights legislation has resulted in the Walt Disney Company losing special privileges in Florida—and serves as a wake-up call for other CEOs . Images: Reuters/AP/Miami Herald Composite: Mark KellyYou might call Black Rifle Coffee Co. a socially conscious enterprise. “This is a veterans’ corporation,” founder and CEO Evan Hafer, a former Green Beret, says in a Zoom interview.

But Mr. Hafer says Black Rifle struggled to find banks and law firms to help it arrange an initial public offering. Since he founded the company in 2014, companies have told him that it was “too irreverent” and poses “reputational risk.”

 

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opinion Oh you gotta pick on some veterans at blckriflecoffee that have done more for our country than you ever have because you disagree with their politics which they fought to maintain a right to. I know you’re bored behind your desk but leave them alone you whiners

opinion

opinion They donate a tiny percentage to vets. Might as well save the 2x you spend on this coffee and donate it to vets.

opinion BRCC are commie trash.

opinion Lmfaooo if only BRCC sought to do anything of the sort. Bravo fox

opinion Hahaha. Black Rifle is a company with no island now. They spit on 2nd Amendment supporters and now learned the Left will never accept them! No tears from me.

opinion Tell them to unblock me and while you’re at it, ask em if they support the second amendment for real or if it’s just a grift like the rest of their nonsense

opinion I get them mixed up - is that Luigi or Mario?

opinion Please stop retweeting opinion pieces. They are why I dropped my wsj subscription.

opinion The reputational risk the WSJ is referring to stems from this company refusing to bend the knee like 95% of companies Great company, great mission & the greatest coffee

opinion What are desperate democrats so worried about?

opinion Anything even remotely conservative is verboten

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opinion ByYourLogic CHAPOTRAPHOUSE this needs a review

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