A NEW WAY OF THINKING: Clothing company Patagonia to donate annual profits of $100m to its ‘only shareholder’ — the Earth

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Outdoor clothing retailer Patagonia’s announcement that ‘Earth is now the only shareholder’ of the $3bn company could shift the public’s perspective of big business’s responsibility to the planet.

by Julia Evans, Daily MaverickClothing company Patagonia to donate annual profits of $100m to its ‘only shareholder’ — the Earth by Julia Evans, Daily Maverick September 19, 2022 ‘If you want to die the richest man, then just stay sharp. Keep investing, don’t spend anything. Don’t eat any of the capital. Don’t have a good time. Don’t get to know yourself. Don’t give anything away. Keep it all. Die as rich as you can.

This article first appeared on Daily Maverick and is republished here under a Creative Commons license.

 

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