Summit to Explore Analytics Role in Business Decision – THISDAYLIVE

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The import of data and analytics in shaping consumers’ decisions will be the focus of discussion at the SAS -Global Leaders in Analytics Summit holding in Lagos.

Expected at the summit are key players, influencers and stakeholders across the financial service and telecommunication sector who will have the opportunity to dialogue and exchange ideas on the subject of discourse.

Themed, “The Role Analytics Play in Decisioning for Better Customer Experience”, the knowledge sharing session holding September 27, 2022 would also examine the important insights around customer intelligence strategies, SAS global case studies, and success stories; including updates on available solutions.

The report asserted that due to COVID-19, corporate organisations must learn to build a richer understanding of consumers’ changing attitudes, needs and behaviours to be able manage the complexity of consumers decision-making.

 

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