Walmart enters the metaverse with Roblox experiences | CNN Business

Walmart\n \n has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart said it is targeting the next generation of customers – Covid-19 altered consumers’ shopping habits and caused a surge in e-commerce sales.

Its virtual dressing room offers products such as afp4, Halsey’s makeup brand, and YouTubers Brooklyn and Bailey’s skincare line with Walmart. Walmart’s chief marketing officer, William White, said he knows customers are spending “loads of time” on Roblox, in a press release from the company. Roblox, a gaming platform founded in 2004, is a leader in the metaverse – although tech giants Facebook, Microsoft and Epic Games have released big plans to join the hype.

This whole idea is stupid. Reality is right outside. Join the real world.

Finally Walmart need to be even more than that, they have the capital they should have take the all tech sector E.v

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