Roku’s Splashy Hire Of Veteran TV Exec Charlie Collier Highlights Company’s Bet On Original Programming

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Roku’s splashy hire of Charlie Collier, former CEO of Fox Entertainment and president of AMC, has sent a clear signal about the company’s ambition to make more noise with original programming

premiered. The breakout unscripted hit would help the network punch well above its weight after the company became a slimmed-down entity lacking its own production studio after the $71.3 billion Disney-Fox deal. Collier helped engineer the acquisitions of Bento Box and Mar Vista, giving the network a programming pulse and defying some expectations that he would be little more than a caretaker for a network embedded in an organization dedicated to news and sports.

One former colleague says Collier’s experiences at Fox and AMC prepared him in another way for the Roku opportunity. “He has always managed to excel working for difficult bosses,” the source said, noting the influence of the Dolan family over AMC, which was part of Cablevision’s Rainbow Media subsidiary during Collier’s early years there, and then the Murdochs.

One top executive in the streaming business expressed uncertainty about the Collier news. “I don’t really know what that means,” the exec said. “Maybe they want to buy a studio, who knows?” Roku itself, especially given its shrinking market value of late, has also been reported as a potential takeover target for Comcast, though the media giant has not acknowledged any such foray.

A number of other major gateways for streaming also view themselves as homes for original content. Samsung has teamed with A+E and other media companies to create fresh titles for the leading smart-TV maker’s Samsung TV+ platform, and rival Vizio has taken a similar approach. Other major distributors, though, have rethought their investments in content, albeit not in the world of streaming. Charter Communications, which owns the No. 2 U.S.

 

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