Building a successful OTT service requires understanding your customers and responding promptly to their needs, whether they are content, user experience, or business model-related.Your streaming service will succeed if you use data to make informed decisions, in addition to personalization.
Imagine a user scrolling through your OTT service to find something interesting to watch. Now how can you improve the user experience for this user? Besides search and navigational menus, there are other ways to improve content discovery. There is nothing that can beat a personalized recommendation when it comes to selecting the perfect movie for the evening.
There is no doubt that the success of Netflix can be attributed to its content strategy. When Netflix launched the first season of House of Cards in 2013, it commissioned two seasons for over $100 million even before the first episode aired. Do you think this kind of investment was just a big bet? Nope. The direct relationship Netflix shared with its subscribers gave it great confidence in the show's success.
You also need to know if ads are harming your engagement rate. For instance, if you are placing a mid-roll ad after 50% of a video and you notice a drastic drop in views at that point, it could be because the ad is too long or disengaging. Consider placing skip ad options in such cases. You need to know where your users are registering and paying for your service. What kind of payment gateways do they prefer?