Music video is shaking up Amapiano industry | Citypress

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Who would’ve thought that a 30-second clip of an up-and-coming DJ would go viral, amass more than 4 million views, be recognised by international sensations such Drake and P Diddy, and create one of the biggest amapiano artists in South Africa right now

The 21-year-old has just reached a new milestone in her career, with the release of her hit song Tanzania music video, which is raking up the numbers on YouTube and has social media abuzz.

In just four minutes, Uncle Waffles seems to have completely changed the trajectory of amapiano music videos in South Africa.When it comes to amapiano videos, we almost always count on seeing the big mansion, buckets of alcohol, the scenic camera pans, the dancers and the beautiful women partying with the musicians.The Tanzania music video begins with her spotting a huge platinum blonde Afro, with lights in the background shining the spotlight on her as she sits on a vintage car.

Using geometric shapes and a very intentional placing of the crowd, dancers and camera angles, we begin to understand the true essence of Uncle Waffles and the way her youthful and alternative outlook on art has made her a pioneer in the genre. The stripper pole, the sexy dances, the great attention to visual detail, the outfits, the colour grade, and Uncle Waffles’ star quality should make this video a top contender for one of the year’s best amapiano music videos.

 

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