Companies lure hourly workers with college tuition perks

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More than a dozen companies have launched free or almost-free college programs for their front-line workers over the last decade.

Daniella Malave works on her laptop at a coffee shop in Sea Girt, N.J., Thursday, Sept. 29, 2022. While working full time for Chipotle, Malave completed two years of community college with annual stipends of $5,250 from the restaurant chain. After that, she enrolled in the company’s free online college program, through which she earned a bachelor’s degree in business management from Wilmington University in 2020.

Companies see the programs as a way to recruit and retain workers in a tight labor market or train them for management positions. For hourly employees, the programs remove the financial barriers of obtaining a degree. Hall said a lack of data also makes it difficult to judge the programs' effectiveness. Chipotle, Walmart, Amazon and Starbucks, for example, don't share graduation rates, in part because they're hard to calculate because students often take a semester off or take more than four years to earn a degree.

More than 89,000 workers have participated in Walmart's college program and more than 15,000 have graduated, said Lorraine Stomski, Walmart’s senior vice president of associate learning and leadership. Starbucks' program, which launched in 2014, was initially a tuition-reimbursement program, but in 2021, it began covering tuition costs upfront. Now, 85% of the company's stores have at least one employee in the program, which will celebrate its 10,000th graduate in December.

Some companies, like Chipotle and JPMorgan Chase, offer online programs through Guild as well as stipends students can put toward in-person learning at local institutions. Amazon’s college programs offer a mixture of online and in-person learning at local community colleges or universities.

 

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