McDonald’s McRib is soon returning to its menus — and this could be the last time. The chain said the fan-favorite menu item is coming back on October 31 for a limited period. McDonald’s teased in a statement that “this could be your last chance to taste it” because the chain confirmed that it won’t be sold nationally for a while following this promotion. “Like any true farewell tour, we’re hoping this isn’t a ‘goodbye’ but a ‘see you later.
But it has become a cult favorite among McDonald’s loyalists in recent years. It was previously sold regionally before expanding to all of its US restaurants in 2020. As part of this so-called “farewell tour,” McDonald’s is selling a “nostalgic McRib merch line” beginning on November 4 on its online store. Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, a professor of marketing at Northwestern University’s Kellogg School of Management.