Not short on comedy despite the hefty price tag — he also changed his twitter profile to Chief Twit — the clearest sign yet that he’s already embracing being the new boss there.
Principal Analyst at market research company Insider Intelligence, Jasmine Enberg says: “Well, at this point, it’s almost certain that Musk will buy Twitter, and he has every reason to want to close this deal by Friday in order to avoid going to trial, where he could suffer even more reputational damage and where it’s looking more and more likely that Twitter will win.”
After a legal back and forth, including Twitter suing the world’s richest man after he sought to back out of the deal, the Tesla and SpaceX CEO then proposed proceeding with the initial agreement earlier this month, calling for the end of litigation in that regard, as a new era at the social media company beckons.
Enberg adds: “On Musk’s to do list is to clarify exactly what he means by free speech and also set clear guidelines for content moderation on the platform. Now, Musk has been incredibly vocal about the fact that he wants to loosen the content moderation guardrails that Twitter has in place. But he hasn’t said exactly how he intends to do that.
Twitter employees expressed their “sinking feeling” earlier this week in an open letter warning that Musk’s plan to lay off 75% of Twitter workers would hurt the company’s ability to service the public conversation, calling the threat “reckless”.