that allows them to leverage athletes to promote their portfolio companies.A few decades ago, the idea of a sports-centric VC firm was a foreign concept. But as sports grow more intertwined with media and technology, "investing with a sports focus" is now a powerful thesis."A lot of the things that sports is a main driver of — digital media, health tech, the creator economy — are some of the leading sectors within venture capital," says co-founder Brian Reilly.
"This perceived niche market is actually the perfect lens to touch massive adjacencies," adds co-founderWe often think of "sports" as being its own industry, but it's really more of a cultural touchstone with direct ties to other sectors. A few examples:
Ah. Another thing to monetize into unaffordability for most of us.
Sports is just millionaires prancing around.