LACKIE: Inexperienced realtors on social media give industry a bad rep

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My emails responses to last week\u0027s column confirm what I have long known \u002D\u002D the real estate industry is deep in the clutches of a PR crisis.

I used to think the vitriol I received as a young teacher was pretty stunning. You know, seemingly lovely people at parties abruptly turning cold and shooting daggers upon realizing they were inadvertently being nice to someone with “paid summers off.”Sign up to receive daily headline news from the Ottawa SUN, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

And sure, yes, there’s certainly some truth to that, though the notion of faking it until you make it is hardly unique to this business.Article content Where it gets problematic is when they delve into providing actual financial advice under the guise of offering market insight. Forget the fact that most of the agents I am referring to had probably not once given so much as a passing thought to the Bank of Canada before last year. Or the fact that the majority have zero background in economics or business and thus have absolutely no business whatsoever giving financial advice.

 

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