Ohlmeyer, later speaking during the question-and-answer portion of the call, repeated that Adidas was the "sole owner of IP rights of current and future colorways" for Yeezy shoe designs. An analyst had asked him about whether the plan was to "rebrand them as Adidas."
"And, of course, we have a lot of things in the archives as well, so definitely there are different plans that we are vetting right now," he continued. "Again, too early to say when and how we come up with these plans. But it’s definitely current product but also future products and, as you say, not under the Yeezy label, but we also look at the current inventory that is relevant enough to close the gap in 23 compared to 22.
Kanye West arrives at the Vanity Fair Oscar Party in Beverly Hills, Calif. Rapper and fashion mogul Ye’s high-end clothing company Yeezy has agreed to pay $950,000 to settle a lawsuit over slow shipping to customers. / AP Newsroom)
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Adidas’ Split With Kanye’s Yeezy Brand Drives Lower Earnings OutlookAfter splitting with KanyeWest, Adidas has lowered its earnings forecast for the year. lmao Losing half of your profits due to peer pressure on God that’s a big L. That’s what happens with this cancel culture, if you are not wise & careful enough in your risk management, you will end up down in the sewers for just wanting to be a part of me too movement I mean Adidas has nothing going for them besides the Yeezy’s they should have known that, it’s not like Nike, the goodwill of they brand was attached to the Yeezy brand at the hip like a woman and her purse, now it’s time for them to wake up & smell the coffee🤣🤣🤣
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Adidas will continue to sell Kanye West's shoe designs without the Yeezy name | CNN BusinessAdidas ended its sneaker partnership with Ye, formerly known as Kanye West, last month after the musician's anti-Semitic tirade. But Adidas will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding. The game plan all along. That's kinda fucked tbh Is this even legal?
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