Joyce McGuinness, a customer of 48 years, with Creative Wigs founder Abe Lourie.But Lourie, 93, did something unusual on Friday. To mark the 65th anniversary of the founding of his company, Creative Wigs: he hosted a party for longtime clients.
Technically, Lourie has handed the business to Grosman, 34, but he still keeps a keen business eye on Creative Wigs, coming in about once a fortnight.Advertisement She looks forward to her trips to the store for a new wig. “Every time I wear a new one, I feel a lot better,” she says. “I say, ‘I’m a lot better today because my hair is nice’.”
“They’re very good people, very nice. They’re always cheerful, and I like cheerful people. I like to laugh.”McGuinness says today she buys synthetic wigs, but they are more comfortable than they used to be, with soft plastic underneath that moulds to your head and looks like skin.During coronavirus lockdowns, Grosman confesses he didn’t tell his “Pa” how he feared having to close for good.