The RX for Excitement? Mazda Details Massive EV Investment, Teases Sports Car

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Do you want an all-electric Mazda sports car?

, promising a sporty, fun-filled future of driving as part of the company's updated management goals for the rest of the decade. In an ever-changing climate increasingly populated with emotionless EVs and driverless cars, Mazda's corner of the future still sounds like a good time for enthusiasts. However, there was actually very little said about the car itself, leaving us to make some assumptions, as the rest of the presentation was more about where the company is throwing its money.

In the presentation, company executives admitted that EVs now represented a greater opportunity and market share than they previously predicted or planned, hence the shift in investment and plans to rapidly accelerate EV growth moving into 2030. That could also include moving some production to the U.S. of new EVs,

that now requires North American materials sourcing and production of components and vehicles to benefit from federal incentive programs. Mazda CEO Akira Marumoto admitted that North America is the brand's most important market.Any new battery or vehicle production facilities wouldn't break ground until the latter end of the new management outline, around 2028 or later, as Mazda still works out its shifting EV strategy now that it understands their potential.

The plan also calls for improvements to the brand's supply chain and logistics, enhancing productivity with more digitization and better cost management, to achieve an improved 5 percent operating profit margin by the end of the March 2026 fiscal year. The final critical update to the revised strategy is a new goal for the automaker to be carbon neutral by 2050.

 

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No!

Since when is an EV excitement?

Since when is an EV excitement?

Mazda? Yes. Sports car? Yes. Electric? Nope!

Not particularly

No

No!

NO

DeathToEVehicles

😳No

Yes. Are you giving one away?

Do you like watching action movies with the sound off? Exactly.

No I want a new rotary Mazda sports car

Pull the plug

No.

Nah I want the furai

No, we need a new twin-turbo RX7

Put the new inline 6 in it, and watch the sales. Won't buy it as an EV.

EV Miata please!!!

no. next question

Well F no. Sorry 🌳 sexers

No

I want the dang rotary RX-9 we were promised!

This is gonna be a cool car

For sure. Give me any sports car.

No. I want a new rotary.

No. I want an all-fuel Mazda sports-car ...

Oh you mean to zoom along the 'expressway' at 27mph behind nineteen semis and forty seven Nissan Sentras No, probably not.

Hard no to an EV.

Now that’s stylish

odds are it's probably more reliable than the rotary ...

Nah.. just put a decent engine in that body and we are talking.

IMO the faux grille is a tell-tale that MazdaUSA still isn't preparing properly for the future

Yes

No

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