Coca-Cola is a classic example of a recession-resistant business. Whether the economy is booming or struggling, a can of Coke is affordable for most people.
More impressively, Coca-Cola has increased its dividend for 60 consecutive years. The stock currently yields 2.8 per cent. Many of the company’s consumer health brands — such as Tylenol, Band-Aid, and Listerine — are household names. In total, JNJ has 29 products each capable of generating over $1 billion USD in annual sales.
That streak is a testament to its entrenched position in the consumer staples market. P&G has a portfolio of trusted brands like Bounty paper towels, Crest toothpaste, Gillette razor blades and Tide detergent. Jefferies analyst Kevin Grundy has a ‘buy’ rating on Procter & Gamble and recently raised his price target from $149 to $164 USD . That implies a potential upside of 12 per cent.Stocks can be volatile, cryptos make big swings to either side, and even gold is not immune to the market’s ups and downs.
And it’s becoming a popular way to diversify because it’s a real physical asset with little correlation to the stock market.