Nextdoor app CEO on growing up in NI to taking charge of huge US company

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Sarah Friar said the sense of community growing up in a border area is one of the pillars on which her career was built

The connection between Silicon Valley and the village of Sion Mills in Co Tyrone may not exactly be a natural one, but one female business titan has been creating and developing it for years now.

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“Growing up where we grew up, you were kind of steered into vocational jobs like being a doctor or a lawyer, there wasn’t really a lot of thinking outside the box. Sarah said Belfast was one of the most engaged communities on the Nextdoor platform from across the UK, and that she hopes to see it grow further into more rural communities, particularly with the help of one of her biggest fans.“I got asked recently what’s the kindest thing that someone has ever done for you, and I told the story of the first bomb in Sion Mills,” she said.

 

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