Large Player Expands Into Latina Market With Help From A Startup’s Exit

Later, Mi Padrino enabled vendors like DJs, musicians, photographers, and venues, among others, to advertise their services.

By the winter of 2021, Gamez laid off 17 of her 20 employees. However, she knew she had something of value to any company that wanted to break into the Latina market."Mi Padrino was considered a trusted brand," she said."We had millions of users and a huge social media following." "It wasn't the exit everyone wanted, but it was an exit," said Gamez. Mi Padrino's investors included Astia Angels, Chloe Capital, Invest in Detroit, Invest in Michigan, Portfolia, and Texas HALO.

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