: Studios are reining in budgets and implementing hiring freezes and layoffs. The podcast industry, which is still settling into its sweet spot in the pantheon of capital-E Entertainment, appears poised to follow suit both as a reaction to the economic downturn and as a reflection of audio’s past years of massive growth.
It’s no secret that podcasting has seen an influx of corporate cash driven by players like Spotify, Amazon, iHeartMedia and SiriusXM. That cash, resulting in an influx of megadeals and new talent coming into the once-niche medium, was largely driven by these companies’ ambitions to create inventory and demand for a ballooning audio ad market by building out their libraries and growing global listenership.
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Herkunft: Reuters - 🏆 2. / 97 Weiterlesen »