The plant-based meat brand plans to eliminate 20% of its employees, Bloomberg reported on Monday, citing an unnamed source. Going into the layoffs, Impossible employed about 700 people.
Impossible also tried to reduce its headcount at the end of 2022 by offering voluntary buyouts, Bloomberg reported. A spokeswoman for Impossible Foods did not immediately respond to a request for comment from Insider.At the time, CEO Peter McGuinness said in a message to employees that the reductions were part of a reorganization meant to set up the company to"continue to hyper grow."
“A majority of US consumers haven't even heard of the brand, and supermarkets don't always give Impossible's products ideal placement in their stores.” Word of mouth dude - the best marketing. The product is fake and it sucks.