“We’ve heard stories of models and actresses who had to do their own hair on set, carry their own products with them or have literally cried in their chair because they didn’t feel heard or seen when it came to their beauty experiences,” Okrah added. “With brands and productions, we knew many of them want to do the right thing, but just weren’t sure what that looked like, so we’re changing that.
“We believe diversity goes both ways, so our community of artists includes both people of color and non-people of color, but all of them have demonstrated the skill and ability to work with all hair textures and all complexions — that’s what is really important to us,” Okrah said. Users can also opt into curated shortlists of suitable talent for specific gigs, and both companies and talent can anonymously submit questions and share personal experiences through the portal’s advice line.
“What we’ve found is that, sometimes because people don’t want to come off as insensitive or racist, they won’t ask the question. With this advice line, we’re creating a safe space for them to get clarity, and alleviating the responsibility of fielding these requests from the [person of color] colleague, who is often the one to get them, which is draining and can be a microaggression,” Okrah said.
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