Eight finalists, four from Utah, pitched their business and technologies to a panel of judges, including the Utah Jazz Governor Ryan Sweeney and the American Express Chief Marketing Officer Elizabeth Rutledge. The goal of the competition was to elevate and bring exposure to black entrepreneurs.
The first-place prize of $50,000 went to Jenna White, a Salt Lake City native and owner of Empire Body Waxing. In her pitch, she talked about her unique salon that offers luxurious and affordable waxing, accommodating both women and men. White was among four other finalists from Utah. The other four are from all over the country, from Memphis to Boston. She was not expecting to win but is excited to put the money toward opening a second location in Utah County.