This SA startup lets you 'forge' art by Pierneef, Van Gogh and Irma Stern – paint-by-numbers style | Business Insider

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A local business lets you recreate famous South African artworks in your home – using a paint-by-numbers kit.

A local business lets you recreate famous South African artworks in your home Among the options are several iconic works by artists like Jacobus Hendrik Pierneef and Irma Stern, the originals of which sold for millions on auction.but to allow people intimidated by blank canvases to experience the joy of painting.A South African business lets you recreate iconic works painted by some of the country's most influential artists.

"During lockdown, it was tricky to increase order quantities and manage stock levels, but we managed. To grow, I had to invest in larger quantities, and I had to create my own brand to set me apart from similar products that started coming into our market once I launched my product," says Swart.Swart partnered with a local designer to create eye-catching packaging and unique images.

She started with works from Jacobus Hendrik Pierneef and Irma Stern - the originals of which have sold for millions on auction - for practical copyright reasons. Swart is, however, looking to include other more contemporary famous South African artists in her offering - which has been a slightly more complex process.

 

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