Picture this. It’s five in the morning, and you’re waiting to board the red-eye from Joburg to Cape Town.
For the business high-flyer, juggling project schedules with loadshedding stages, the all-day battery life of the new generation of MacBook will come as a wakeup call of the most welcome kind. To put this proposition to the test, Apple commissioned Forrester Consulting to conduct a study on the economic impact and ROI of deploying Mac devices, including MacBook with M1 processors, in a range of organisations, covering areas as diverse as retail, healthcare, manufacturing, and technology.
“Employees who choose Mac are less likely to leave,” reported the study, finding an improved retention rate of 20% when it came to those using M1 devices. It’s not hard to find the reasons why. “When we put people on M1,” added the IT director, “they tend to go radio silent from a support perspective. Everything just works. It is a much more stable platform.”