I'm a set designer who built a 6-figure company from my college hobby

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I built a 6-figure company designing sets for photoshoots and events. Here's how I turned my college hobby into a business.

This as-told-to essay is based on a conversation with Dotun Abeshinbioke, the owner of Ábiké Studio in New York. Insider has verified her revenue with documentation. The following has been edited for length and clarity.

The help of community members and social-media followers is what shifted my transition from passion to profession. I gained traction when I started sharing more of my workI used to go live on Instagram to show the process of building out my sets, then shared the images on my page the next day. My followers loved this content, especially during the pandemic. These posts would be sent around and eventually shared with people who hired me for jobs later on.

is a destination for diverse creative freelancers to connect with opportunities and partners in the industry. They operate as a networking platform and a production agency, connecting clients with teams to execute creative visions.That year, CCNYC was producing a series of photoshoots for Foot Locker and collaborating with a handful of Black-owned brands joining the retailer. There were two shoots with four brands per shoot, and I built all eight sets for the collaboration.

 

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