MSU shooting used by businesses to market apparel, school says

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'Trauma entrepreneurs' are accused of using tragedy to make a profit – here's how after a recent college shooting

, the original sweatshirt design was that of MSU donor recognition coordinator Andersen Herminia Boyer, who made sweatshirts for herself and other members of her alumni group. But the edited photo was being used to sell another design.

While neither design was authorized by MSU to be sold, Detroit Free Press reported that the brand promoting the edited design is"Love MSU," and its Facebook profile picture was reportedly changed to"It's unconscionable. It's like soulless. I don't understand how anyone can live with themselves profiting off the death of three kids, injuring so many more and the ripple effects into their families," Boyer said, per the local publication.

Boyer's design isn't currently for sale, but an MSU alumni group told followers that she was working with the university toIn a statement on February 21, MSU warned its community of potential scammers selling merchandise under the guise of donating to the school's"Spartan Strong Fund." The university also provided a list of approved vendors; Love MSU was not among those.

"Unscrupulous businesses and individuals have engaged in selling unlicensed apparel and other merchandise. The university cannot verify that proceeds from the sales of these unlicensed products will be donated to the Spartan Strong Fund,"

 

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That's what happens when you emphasize capitalism over humanity. Expect more of this as gofund GoFundMeCharity GoFundMeUK is a key player

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