, vice president of talent and industry and a 17-year veteran of the company who developed SiriusXM’s artist branded stations like E Street Radio and recruited talent like Lou Reed and Marshall Chess; and, senior director and executive producer talk programming who, during his eight years at SiriusXM, helped create Volume, SiriusXM’s talk radio channel dedicated to music topics.
Witz, a former Viacom executive who has been with SiriusXM since 2002, said the company has been reviewing areas to reduce costs since the middle of last year. It made cuts to new hiring, content development, discretionary marketing and the company’s real estate footprint, but ultimately prepared to reduce staff as ad sales slowed in December.
Witz said that operating with a leaner workforce will enable the company to capitalize on growth opportunities she sees in automotive subscriptions at the high end, where customers pay as much as $35 per month.
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