Exclusive: McCormick's iconic red-cap bottles are getting a makeover | CNN Business

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McCormick, the top-selling maker of seasonings and spices, is giving its iconic red-cap bottles their first makeover in more than 40 years.

Shoppers will soon see newly designed bottles that feature updated labeling and a new “snap” cap that the company says keeps spices and seasonings fresher compared to its previous design. McCormick’s new sleeker bottles, which have already begun rolling out in the United States, will first contain its most popular herbs and spices, including cinnamon, garlic powder and crushed red pepper. The inside is getting a makeover, too.

McCormick is the top-selling US brand in spices and seasonings, but its market share has slightly dropped in recent years because customers are gravitating toward retailers’ in-house bands or competitors, like Simply Organic, according to Neil Saunders, managing director of GlobalData.

 

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More like McWokeick

Does receive compensation for this advertisement?

No!!!!

That’s it. Bye McCormick😡😡😡😡

Why don't they just fill the bottles with shit if they want to be disgusting?

WOKE SPICE JAR REDESIGN 🤬 🤬 🤬

Ugh why? They look fine as they were and was easy to open functional quality is more important that design appearances.

This is news?

Um, WHY was a makeover needed?!

More plastic crap. I buy spices in glass jars or tin cans.

This is news

I'll stick to my PenzeysSpices They're chili and pumpkin pie spice are so much better than McCormick

Their prices are out of control, they need to focus on not ripping off the consumer’s 😉

How exciting!!

Stop calling random shit 'iconic.'

This is called advertising not news

Solid red label against red spice doesn't work well.

STOP PRESS: BREAKING

They should have kept the serif

Pictured: Older 4.5OZ bottle next to the new 2.5OZ bottle. Want to bet the new bottle costs the same or more than the older one?

... EXCLUSIVE: CNN IS NOT NEWS LOL

I have a hard time finding McCormick in the grocery store anymore.

Shrinkflation?

Big news. Thank for sharing CNN. Nothing like a lil chili powder to spice up your ratings.

Seasoning? Not bank’s failing, student loan, maybe the weather…seasoning

'got them red tops'

I suspect they are owned by Schwartz, they have been using that style of jar in Europe for years now so standardisation.

And because of the cost to remodel they will upcharge the consumer lol

This isn't news

nice ad campaign for chilli powder+ where you dont just get chilli powder but you also get chemicals and ingredients you cant spell

Banks are failing, the world is teetering on the brink of global war and the economy is in shambles. Yet CNN decides it's the best time to run a story about consumer spice packaging. I'm shocked.

Keeping the red MAGA cap I see. 😡

Why Think Old Look is more attractive.

Thanks a lot Biden. These new labels are woke.

Hard Hitting Journalism. Well done!

Why?

Please go woke put some rainbow bullshit see what happens 😁😁😁😁

ShrinkFlation. The Biden special

Atleast now I will know which of my 1000 spices are old now. I am sure I have spices that are 20years old! 😂😂😂

Great, new spice rack now needed?

Wow. Meanwhile, To Kill a Mockingbird and The Diary of Anne Frank are banned in Florida.

Is it still the same size. ounces

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