Tim Cook wants you to go to the movies. At least that’s the message he’s sent with the announcement that Apple is aiming at a $1 billion a year investment on theatrical film releases, with as much as fifteen titles making their way to the big screen per year. The plan is part of a coordinated action to make the brand more present across Hollywood, and convert new users to Apple TV+, the final destination for whichever movie Apple premieres in theaters.
After the announcement, Bloomberg reported that cinema stocks got a quick boost, with AMC rising 4%, IMAX 5%, and Cinemark getting the biggest increase of them all, jumping 10%. It’s not hard to imagine that Apple will manage to get butts in seats, since its original movies and TV series have featured absolute fan-favorites like Jennifer Aniston, Denzel Washington, Jason Momoa, and the streamer even took the time to flirt with future Willy Wonka Timothée Chalamet.
COLLIDER VIDEO OF THE DAY Apple Already Has Huge Titles to Bring to Cinemas With the promise of their movies getting a theatrical run of at least a month, movie industry professionals are expected to flock to Apple. The reason is simple: A theatrical run suggests that their work will have the potential to reach bigger audiences and create a bigger impact in the business — and in their careers.
The billion-dollar bill attached to the plan also suggests that Apple will double down on marketing for its own movies. Marketing campaigns are a huge chunk of a movie’s post-production money, and can cost almost the same as the movie’s budget, and sometimes even more.
Recently, Apple TV+ did the combo of limited release and streaming platform for Sharper, a thriller starring Julianne Moore, Sebastian Stan, and Justice Smith. Considering its several twists, the movie could very well become a standout in movie theaters if it had a big enough marketing campaign. Hopefully, this billion-dollar plan from Apple will put the streamer's consistent batch of good movies on more people's radar.
its not clear when i read it but i hope they keep releasing the streaming options too apples been the only way to watch movies as they come out being immunocompromised aside from netflix
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