STOW, Ohio — This past fall, Dodge announced it would be ceasing production of the Charger and Challenger models in 2023—but one final special edition model of the Challenger marks the end of an era and has Northeast Ohio written all over it.
Heather Tausch, the senior director of marketing for Mickey Thompson Tires, joked about how much Montouri makes that a point, but shared a similar sentiment about the specialty their company has rallied around. The new and final Challenger—the 2023 Dodge Challenger SRT Demon 170—was unveiled Tuesday at Dodge"Last Call" in Las Vegas. The vehicle was brought in by helicopter and then taken on the track for demos.
The record-breaking vehicle is carried on Mickey Thompson Tires—not just literally. Without Mickey Thompson Tires, this vehicle wouldn't exist the way that it does. Designed around the design of Mickey Thompson Tires new product, the 2023 Dodge Challenger SRT Demon 170 is as quick as it is because of the wheels underneath it.