Toronto 55% below pre-COVID economic impact from business events

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Destination Toronto says the city is still 55% below pre\u002Dpandemic levels when it comes to the economic impact from hosting business events.

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“What we would call our pace — the future bookings for ‘24, ‘25, ‘26 — are well behind where they should be now. The key reason for that is because we lost two years of sales to our U.S. competitors. So in ‘20 and ‘21 when the U.S. cities were selling actively to the large U.S. groups, those groups were looking at Canadian destinations like Toronto and saying, ‘Well, it’s confusing. I don’t know if I can get across the U.S. border. We’re seeing issues at the airport. We’ll just stay in the U.S.

Large groups may also need help with costs like customs brokers if equipment is being brought into Canada for conventions and visitor VISA application delays from countries that aren’t the U.S.

 

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Most Americans witnessed far better coverage of the Truckers for democracy protest than Canadians did. Perhaps business people will return when Pierre Pollievre is Prime Minister. Business people are not socialists and abhor tyranny.

rexglacer It might have something to do with the crime rates soaring

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