ASIC is taking a superannuation company to court for greenwashing. Could this be the end of dodgy eco claims?

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Most 'eco-friendly' claims have little evidence to back them up. These experts want more done to clamp down on the dodgy ones and highlight the good ones.

"There's a lot of technical information. There's a lot of jargon. And there's a lot of just green colours but no detail, so it's hard to know [what to trust]," the CEO of the Consumer Policy Research Centre says.– the marketing of products as environmentally sustainable when they're not – was happening in Australia on any given day. And the news wasn't great.

They saw an average of 122 green claims across 17 sectors in a 24-hour period, but they also found that only 31 per cent of those claims had any supporting evidence or verification. A lot of them just weren't any good, Turner says."I think what businesses can lose sight of is that a dodgy claim, it doesn't just affect their business … there's a real risk that consumers as a whole lose trust in green initiatives from industry," she explains.

 

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I would run far from virtue signaling companies Remember, the pendulum swings...

Green super is where you deposit your money when virtue signalling is more important to you than a return on your investment. Fools and their money are soon parted.

When will the large Agriculture and Mining Company's corkscrew claims be honestly investigated?

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