6 companies, startups investing in influencers and YouTube creators

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6 companies investing millions directly in content creators — from licensing back catalogs to full ownership of YouTube channels

The Fizzy Show YouTube channel.Electrify Video Partners aims to acquire 50% to 100% of an influencer's YouTube channel.

With these funds, creators hire production teams, and Electrify helps them monetize with brands and create products.Some creators Electrify Video Partners has financed: Goldenset Collective invests in creators across niches, from sports to lifestyle.Goldenset invests directly in creators and is a platform that helps creators raise capital and scale their businesses through social-media content creation and other ventures.

Goldenset works with creators in categories from sports to lifestyle, across all major social-media platforms, including YouTube, Instagram, TikTok, and podcasting. The company is focused on deals ranging from five to seven years. Unlike some other companies, Jellysmack is focused on taking ad revenue from evergreen videos on YouTube, like a stake in a creator's older content rather than their future work.

 

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