Patagonia Founder Yvon Chouinard on ‘Wild Life’ and Donating His Company to Save the Earth: ‘It’s Not a Burden’

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At Tuesday’s New York City premiere of Nat Geo’s documentary “Wild Life,” Yvon Chouinard, founder of Patagonia, shed light on his 2022 decision to donate the entire apparel brand, worth $3 billion,…

, “Wild Life” chronicles the decades-long efforts by conservationist Kris Tompkins and her late husband and the North Face founder, Doug Tompkins, to create national parks throughout Chile and Argentina. The couple helped Chouinard, who appears in the doc, create and run Patagonia.

“When we found a way to basically make earth our stockholder, it seemed real logical,” he continued. “It’s a way for Patagonia as a company to give a lot more money. We’ve given away $33 million since November. We’re going to give away another $40 or $50 [million] within the next couple months. It’s a pretty good system. I can tell you this: it’s not a burden. It’s really a lot of fun.”

Chin, who climbed with both Doug Tompkins and Chouinard, was keen on making “Wild Life.” Tompkins on the other hand was wary. Vasarhelyi was also initially hesitant about the project, which will have a limited theatrical release beginning April 14 and stream on Disney+ May 25.

 

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