With Aesop's Gloam, Barnabé Fillion is Rebelling Against the Perfume Industry

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The nose behind the Australian brand's latest fragrance on why life is about laying down and smelling nice

, which I tend to run away from,” he explains. “We never look at trends. We never look at anything except our discussions and our dialogue, and we always want to invite more collaborators into the project. It's one of the nicest collaborations I can have because it's a long term one that’s really consistent.”

“Most of the Romans’ and Greeks’ philosophy was done laying down,” Fillion says . “There is this idea of letting go to a part of the body for a certain mind to be able to start to analyse and observe things… this moment of departure is very dear to the concept of Othertopia.” Still, it works. L’Oréal recently brought the brand for $2.525 billion – the largest deal to date for the beauty conglomerate. And it has enough fans globally to suggest that there’s a demand for business that just want to romanticise the everyday, and Fillion can see that.

 

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