South Korea regains spot as PHL’s top tourism market with 1.35 million arrivals Q1 2023 | Ma. Stella F. Arnaldo

TOURIST arrivals in the Philippines continues to recover, with South Koreans leading the way and regaining their top spot with the largest market share.

This developed as the DOT reported 1,400 South Koreans arriving in Cebu City on an incentive tour from their company, Unicity, a direct-selling company on health functional foods, cosmetics and household items, and present in over 60 markets worldwide. Initial batches arrived on April 9 and 13, with more arriving on the 17th and 21st, said the agency in a news statement.

Prior to the pandemic, South Korea ranked number one in terms of visitor arrivals to the Philippines, with close to 2 million, or 24.08 percent of the country’s total number of arrivals in 2019.Meanwhile, visitor arrivals from the United States ranked second in terms of market share with 243,327 arrivals, or 18 percent of total arrivals. The market was only 17 percent less than the 293,780 who arrived in the first quarter of 2019.

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