Cybertruck will be the Hummer of the 2020s
Creating a crazy-looking car for a new set of buyers is similar to what Hummer did for SUVs in the 90s, Drury said. "The Cybertruck is going to be the Hummer of the 2020s," Drury said."It's a car that's going to let people live out a new, bizarre dream of what their vehicle can be."If Tesla is about to redefine what a pickup truck can look like, and who it can appeal to, that's going to be huge for the pickup truck market. For years, this extremely lucrative market has played by strict rules for design, capability, and features in order to placate an extremely loyal buyer base.
"This is going to be an extremely disruptive moment for what is normally a very stable and conservative segment of the automotive market," Brauer said."This is going to be Tesla's take on the pickup truck, which is enough on its own, and competitors should be very wary of that."
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