On Sunday, Yaccarino tweeted that Twitter had hired Joe Benarroch, NBCU’s former senior vice president of communications for advertising and partnerships, to join her at the company. Benarroch will work in business operations, according to his LinkedIn profile. “Let’s get to work @Twitter! #timetofly” Yaccarino said in the tweet. And on Saturday, Yaccarino hinted that she’d be starting the new job soon.
Yaccarino may also struggle to rein in Musk, whose tweets and policy decisions often generate controversy. Musk last month told CNBC he “didn’t care” if his controversial tweets drew the ire of Twitter advertisers or Tesla shareholders. “I’ll say what I want to say, and if the consequence of that is losing money, so be it,” he said. Even without the CEO title, Musk will retain significant control over Twitter as its owner.