Apple wants to take a bite out of virtual reality market with its Vision Pro headset | CBC News

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Apple announced the VR headset at its annual World Wide Developers Conference in Cupertino, California, this afternoon, where it also revealed developments for many of its existing products and software.

Apple CEO Tim Cook, left, joins Craig Federighi, senior vice-president of software engineering, for an announcement about new products on the Apple campus on Monday in Cupertino, Calif.

While wearing the headset, users can browse by looking or making hand gestures, which Alan Dye, vice-president of human interface design at Apple, describes as "as subtle and natural as possible." By comparison, Apple sells more than 200 million of its marquee iPhones a year. But the iPhone wasn't an immediate sensation, with sales of fewer than 12 million units in its first full year on the market.Still, Ives considers the Vision Pro a "revolutionary product" that will spur developers to create new, unique applications for dedicated use with the headset. Ives anticipates that sales will increase to one million units in the product's second year.

"It will inevitably happen," said Frencel, noting that he expects numerous technologies to "converge in VR," including blockchain and the metaverse. "It's just the next evolution of computing."

 

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