Target shares plunge 2% as market cap down over $13 billion amid Pride backlash

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Shareholders continue to bear the brunt of Target’s Pride controversy

Former Arkansas Governor Mike Huckabee joins Mornings with Maria to discuss Florida Governor Ron DeSantis joining the 2024 presidential race, who he is supporting, and companies pushing woke ideologies.Pride merchandising controversySince the backlash, Target's market value has fallen over $13 billion to $60.24 billion as of Monday's closing price. Target’s market value was over $74 billion before the polarizing Pride displays made national news.

JPMorgan Chase & Co. downgraded Target stock from"overweight" to"neutral" last week, with analysts citing the possibility of a decline in sales due to consumers pulling back spending amid persistent inflation. Target shares have fallen over 20% during the quarter as the retailer deals with the fallout from its Pride merchandising displays.

Last month, Target confirmed "adjustments" to the Pride merchandising plans were underway after Fox News Digital learned it at some of its locations. A Target insider told Fox News Digital that some Southern stores were forced by the corporation to move LGBTQ Pride merchandise away from the front of their locations after customer outrage to avoid a "Bud Light situation."

 

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