Apple confirms acquisition of AR startup Mira following Vision Pro launch: Report

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Apple acquires Mira, an AR startup that builds headsets purpose-built for industrial applications.

, Mira had a post-money valuation in the range of $50 million to $100 million as of Jul 29, 2020. Moreover, IPqwery confirms that the company holds 14 patents and 8 trademarks.Apple’s new headset could put a rocket under metaverse tokens

While Apple decided to explicitly exclude the words “metaverse” or “virtual reality” during Vision Pro’s launch, tech entrepreneurs see the device’s potential to expedite the sub-crypto ecosystem’s adoption. Along with tech giants, government agencies have also started experimenting with the metaverse. Most recently, the Chinese city of Nanjing inaugurated the China Metaverse Technology and Application Innovation PlatformThe platform aims to serve as a central hub of resources for metaverse-related endeavors. Other major Chinese cities, including Shanghai, have also launched various metaverse initiatives with the hopes to cash-in annual revenue of 350 billion yuan by 2025.

 

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While Vision Pro comes packed with innovations geared toward personalized virtual reality, Mira’s headsets are purpose-built for industrial applications. Current use cases include chemical, steel and food manufacturing, mining services and defense.

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