Alex Cooper, Matt Kaplan Form Media Company Targeting Gen Z Audiences

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Alex Cooper and Matt Kaplan just got engaged — and now they’re going into business together. Cooper, creator, host and executive producer of Spotify’s hit sex and relationship pod…

Cooper, creator, host and executive producer of Spotify’s hit sex and relationship podcast “Call Her Daddy,” and Kaplan, founder/CEO of ACE Entertainment and producer of Netflix’s “XO, Kitty” and the streamer’s “To All the Boys I’ve Loved Before” film franchise, announced the formation of Trending: a Gen Z media venture “committed to elevating today’s voices and crafting tomorrow’s stories for an independent, resourceful and inclusive generation.

L.A.-based Trending will be the parent company of “Call Her Daddy,” ACE Entertainment, and the couple’s future investments in Gen Z cultural events, commerce and community. Cooper and Kaplan’s new venture will develop scripted and unscripted content, including podcasts and digital media; produce touring events; and launch other projects.

“Every day I interact with countless young people who push the boundaries behind the stereotypes and misconceptions we often hear about Gen Z,” Cooper said in a statement. “Gen Z is the revolutionary voice of a new generation. Their voices and opinions should be supported with content designed for them in ways that are unique to their values, interests and passions.”

Kaplan added, “ACE Entertainment’s success has everything to do with connecting to the audience, which is also one of Alex’s specialties. And the more we thought about it, the more it made sense to bring together ACE’s production and financing expertise with Alex’s ability to engage this influential community to curate new experiences.”worth more than $60 million to distribute “Call Her Daddy” exclusively on the audio platform. “Call Her Daddy,” the No.

Kaplan’s ACE Entertainment focuses on producing feature films, TV series and digital content for young adult audiences. In addition to “XO, Kitty” and “To All the Boys I’ve Loved Before” films, Kaplan’s producing credits include rom-coms “The Perfect Date” and “Hello, Goodbye, and Everything in Between” for Netflix.

 

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