Dan Oliver, founder of Dan-O’s Seasoning, was slinging his signature blends at trade shows and flea markets around the country when COVID-19 hit, shutting down his primary sales channel and forcing a hard pivot. Oliver turned to TikTok, going all-in on the video-sharing platform, and struck gold.
1. Start strong “The most important part of your video is the first three to five seconds,” Oliver says. Jump in, make a splash and get to the point before people start to tune out. “Social media followers are great, but you have to strategically move people to your other platforms, whether it be your email list or another high-leverage pipeline,” said Elise Darma, a marketing specialist turned influencer who now coaches entrepreneurs on how to grow their social media presence, in an email.3. Work smarter, not harder “Batch create content if you can,” Darma said. “This is the most efficient way to use your brain power.
4. Define your goals Any good social media strategy should be anchored in specific goals, whether that’s views, comments, clicks or some other type of engagement, says Danielle Wiley, founder and chief executive officer of Sway Group, an influencer marketing agency.